JOIN THE SERVSIG 2020 COMMUNITY IN BRISBANE, AUSTRALIA!
Our major economy is driven by services. With ever-evolving changes in technology and business models, the service industry is experiencing disruption like never before. Join us as we look at the BIG PICTURE. It’s time to come together to collaborate across service eco-systems and co-create value for different stakeholders.
THE SERVSIG 2020 Conference is the 11st instalment in an international series being held in Brisbane, Australia. We are aiming to DO THINGS DIFFERENTLY and turn our thinking UPSIDE DOWN. In the era of 180 characters and 15 second soundbites, we’re creating a program that reduces passive ‘stand and deliver’ presentations and increases the opportunity to INTERACT, COLLABORATE and PUSH BOUNDARIES in the services field.
The conference will be calling for submissions from both academic and practitioners with different formats and reviews processes for each of these important groups. The intertwining of theory and practice aims to BREAK SILOS and SHARE KNOWLEDGE across traditional boundaries. The overall theme of HIGH TECH AND HIGH TOUCH: THE FUTURE OF HUMAN SERVICE requires fresh perspectives. Our keynotes will therefore generally come from outside the service marketing field. The combination of global and local perspectives on the future of services, combined with innovations in the conference program, will provide delegates with an enjoyable and stimulating experience!
For delegates travelling from interstate or overseas, July 2020 is a conference bonanza in Brisbane with the International Social Marketing Conference being hosted by Griffith University the week before SERVSIG2020 and the World Marketing Congress conference being hosted by University of Queensland the week after. For those interested in co-creation or customer engagement, a boutique symposium on these topics will be held the week after SERVSIG2020. This symposium is an annual event curated by Dr Tom Chen and culminates in writing teams and publication in a special issue. Links to these events will be posted on this website once details are received.
Submissions for academic abstracts, industry/practitioner cases and special sessions are now open! Intertwining industries at SERVSIG 2020!
SERVSIG 2020 is all about global colleagues and global perspectives with multiple opportunities to network each evening!
UPSIDE DOWN THINKING, DOWN UNDER.
SHAKING UP THE WAY WE LOOK AT CONFERENCES.
Presenters in the concurrent tracks are encouraged to present a maximum of three slides and run their session as a workshop. For those who select the interactive presentation option when submitting papers, this means extra time will be allocated to allow collaborative conversations to occur. The online world will also be used to foster these conversations with a twitter reel as well as a conference app packed full of opportunities to engage.
The future of services spans important industries that underpin the very fabric of human life; health, energy, water, tourism, fishing, agriculture, cyberworlds and many more. These industries will be represented at the conference and you will hear from both scholars and practitioners in these vary industries as they are intertwined through the plenary and concurrent sessions. In most if not all sessions, scholars and practitioners will be intertwined so that theory and practice converge and stimulate new ideas and practices.
GLOBAL COLLEAGUES; GLOBAL PERSPECTIVES
The SERVSIG conference typically attracts scholars from over 30 countries and has been held previously in USA, France, Singapore, UK, Portugal, Finland, Greece and the Netherlands. This diverse group of people are part of a warm community of service scholars who bring both diversity of perspective and unity of purpose to the event.