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About The Student Research Colloquium

In the student research colloquium, we took an inclusive approach with two formats available to students depending on the stage of their research. We had the more traditional presentation style for students further through their research process who will benefit from formally presenting their work and receiving feedback, however we are aware that it can be extremely daunting for candidates in the early stages of their research to formally present their work when it is underdeveloped. Formal presentations can often inhibit the opportunity for discussion in any detail on the work. As such we included an alternative approach for those students earlier in their research process by way of roundtables. In this format, faculty are identified to read through submissions (same as for formal presentations) and then rather than three students present to two faculty, the students would sit at a roundtable with the faculty along with other students, and the faculty give their opinions and suggestions. The time is then spent with collegial feedback and advice rather than on student presentations with minimal discussion. This approach provides more detailed feedback and advice in a less-threatening atmosphere and is thus less stressful for the candidate.

Keynote Speakers

Opening Keynote Address

What is and what is not a theoretical contribution to service research?

Dr Michael Brady | The Florida State University

Michael (“Mike”) Brady is the Bob Sasser Professor and Chair, Department of Marketing, at Florida State University. He is also an affiliated faculty member or honorary professor at The University of Maryland, Arizona State University, The University of Washington, the University of Queensland, Australia, Karlstad University, Sweden, and UIBE, China. Mike’s primary research interest lies at the intersection of customers and employees in frontline service transactions. He has published articles in many top scholarly journals, including Journal of Service Research, Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and many other outlets. His research articles have been cited over 20,000 times to date, his 2000 article in the Journal of Retailing is one of the most downloaded articles of all time in Science Direct, and his 2001 article in the Journal of Marketing was ranked the fifth most influential article for future research in services marketing. Mike’s work has also been covered in the popular press, such as MSNBC, U.S. News, the Chicago Tribune, and Tampa Bay Times. He has won numerous awards, including the Christopher Lovelock Career Contributions to the Service Discipline Award, the SERVSIG best article award, the M. Wayne Delozier, Robert Johnston, and Steven J. Shaw research awards, the Academy of Marketing Science and University outstanding teacher awards, the inaugural College of Business Distinguished Teacher award, outstanding reviewer awards, the University graduate student mentoring award, and the William R. Jones award for mentoring minority doctoral students. Mike is a member of the Board of Directors of the American Marketing Association (AMA), past president of the AMA Academic Council, and an Associate Editor for the Journal of the Academy of Marketing Science. He is the current Editor-in-Chief of Journal of Service Research.