Pre-Conference Workshop Facilitators
Dr Stephen Dann | Australian National University
Join Stephen at his innovative pre-conference workshop SERIOUS PLAY.
Dr Stephen Dann is a Senior Lecturer in the Research School of Management, College of Business and Economics at the Australian National University. He is a Senior Fellow of the Higher Education Academy (UK), and recipient of the Australian and New Zealand Marketing Academy Conference Emerging Educator award, the College of Business and Economics Education Innovation award and the Australian National University Vice Chancellor’s Citation for Outstanding Contribution to Student Learning.
Driven by a singular goal of “What brings my career trajectory back to Legoland?”, Dr Stephen Dann is a Senior Lecturer in marketing , Lego Serious Play practitioner, and multi-award winning educator. He ventured to Legoland Windsor in the UK, to study the ways of Lego Serious Play at the Temple of Bricks. He now brings this modern artform of meaning making, story-telling and creative thinking to academic, corporate and student clients across Australia, Canada and New Zealand. His Lego Serious Play workshops bring audiences on a journey of discovery, learning, and quickly assembled models of Lego that come to life with stories, embedded meanings, and decidedly fabulous color schemes.
He has written several globally renowned textbooks in marketing, ecommerce and e-marketing, and is relentlessly proud of sneaking a wonderful pun on “Seizing the memes of production” into a very serious academic paper classifying different genres of #Selfies.
Mr Rob Hudson | SproutLogic
Join Rob at his innovative pre-conference workshop HOW TO CODE CHATBOTS – A PRACTICAL GUIDE TO DESIGNING AND BUILDING FOR NON-CODERS.
Rob has over 26 years in the advertising and digital industries. He is a former director of Greenfield and Icon in London and Y&R and Clemenger here in Australia.
In 2019, Rob Launched SproutLogic; a consultancy focused on the practical application of human-centred design and emerging technology for business, academia and governments, delivering digital innovation and marketing advantage.
Rob sits on the boards of Mindshift, Artisan, Interactive Minds and the Brisbane Portrait Prize. He is a consulting lecturer to QUT on marketing technology, brand strategy and behaviour change. He is also a Multicultural Ambassador for Qld Govt, a Member of CEO institute, an IPA Certified Strategist and author of the Digital Analytics for Marketing section of the most recent IMC book from McGraw-Hill Education.
Prof Dr Gaby Odekerken-Schröder | Maastricht University & Dr Martina Čaić | Karlstad University
Join Gaby and Martina at their innovative pre-conference workshop SERVICE DESIGN.
Gaby Odekerken’s professional interest and expertise is heavily inspired by the current service economy. Fascinated by managerial questions of how to create a unique customer experience, in a complex value network or how to infuse new technology in retail or healthcare settings or how to move manufacturing firms towards services, she enjoys developing new courses or embarks on innovative research projects with PhD candidates, co-authors and industry stakeholders.
Her research has been published in leading international journals such as Journal of Marketing, Journal of Service Research, Journal of Service Management, Journal of Services Marketing, Journal of Retailing, Journal of Business Research, MISQ, European Journal of Marketing, Journal of Relationship Marketing, Journal of Consumer Marketing etc. Gaby Odekerken is passionate about triple helix cooperations, involving government, industry and university. Her participation as a researcher and partner in large EU consortia as well as in regional subsidy initiatives, enable her to transfer and validate her scientific knowledge.
Martina Čaić is a Post-Doctoral researcher at CTF (Jan 2020) – Service Research Center at Karlstad University in Sweden. She gained her PhD from Maastricht University in the Netherlands where she was a Marie Curie Fellow funded by the Service Design for Innovation Network (SDIN). Her research addresses user experiences in value networks, with a particular focus on robotic and ambient assisted living technologies. Specifically, she conducts applied research in healthcare, healthy aging contexts, using service design tools and methods to better understand users’ perceptions of disruptive technologies.